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Business proposals are persuasive documents required to secure funding and attain corporate objectives. A well-written proposal will capture the attention of your target audience and convince them to view things from your point of view, regardless of the subject matter.  When creating a proposal, you must develop a compelling argument for your point of view to do this.


In this training, participants will learn about sources of funding, proposal types, and how to draft proposals that meet the requirements of funding agencies. The importance of developing and maintaining relationships will be emphasized since it is a critical but often overlooked component of proposal writing. It will provide numerous ideas and techniques for increasing the likelihood that your proposals will be successful.

This workshop is offered to groups of 5 or more.

Workshop Duration: 2 day


Workshop Objectives 

  • Utilize the Internet to find possible funders for your group and use evaluative abilities to determine the appropriateness of funding for their group.

  • Explain why it's important to match funders' interests with organizational needs and how to utilize this information to decide whether or not to submit a funding proposal.

  • Explain and comprehend the fundamental principles of proposal writing for non-profit organizations.

  • Describe and comprehend the key steps to developing a good proposal.

  • Analyze successful relationship-building tactics for engaging with donors and apply what you've learned to craft a funding request.

  • List at least five reasons why funding bids might be turned down.

  • Plan, prepare and submit a proposal following the parameters provided by the funder.

Workshop Topics

  • Sources of Funding

  • Accepting Funding

  • Types of Proposals

  • Proposals as a Relationship Builder

  • Requests for Proposals or Request for Quote (RFPs/RFQs)

  • The Ten Steps of Proposal Writing

  • Defining Your Proposal

  • Key Elements of a Proposal

  • Defining the Needs and Desired Results

  • Resources and Activities and Evaluation

  • Sustainability and Budget

  • Introduction, Executive Summary, Conclusion

Computer Office Work

Creating Winning Proposals

Workshop Outline

Source of Funding

Participants will identify trends in the fundraising landscape, different types of funders, and possible funders to interact with to begin the workshop.

Accepting Funding

Participants will research the possible funders mentioned in the last session to see if they are a good match for their project.

Types of Proposals

Offer Forms, Letter Requests, and Partnership Proposals are three of the most typical types of proposals covered in this session.

Proposals as a Relationship Builder

The stages of developing a relationship with a potential donor will be discussed in this session.

Requests for Proposals or Request for Quote (RFPs/RFQs)

This session will discuss the basic elements of RFPs, RFP sources, how to improve your chances of success, and an RFP Case Study.

The Ten Steps of Proposal Writing

Participants will then be taught the ten steps to prepare a proposal.

Defining Your Proposal 

Participants will build a draught framework for a proposal using the first six phases learned in the last session.

Key Elements of a Proposal

Participants will learn not just the important aspects of a proposal but also how to write them correctly.

Defining the Needs and Desired Results 

Participants will learn how to define the issues they are addressing and their project's direct and indirect outcomes in this session.

Resources and Activities and Evaluation 

Participants will discover what donors expect to see in the Resources and Activities section and the need for a measurable evaluation method.

Sustainability and Budget

This session will outline what contributors expect to see in terms of long-term sustainability and financial stewardship.

Introduction, Executive Summary, Conclusion

Participants will discover what material should be included in the introduction, executive summary,  and conclusion in this section.

For more information on this workshop, please contact us: